Designed by the British architectural office James Cubitt & Partners, the Al Sadd Sports Club is part of the stadium-complex built for the 24th Men’s Handball World Championship, which took place in 2015 in Doha. The architects chose to enhance the entrance hall with eye-catching pillars featuring Haver & Boecker Imagic Weave, creating a display of vibrant LED patterns that allows the display of moving patterns or high-resolution video content on new or existing façades.